Marketing built for elective procedures, and the rules around showing them.
Aesthetic and cosmetic practices, including med spas, sell an elective decision that patients often compare across several practices before booking, and much of that comparison happens through visual proof of results. We build marketing that shows what your practice can do while staying inside the platform policies and consent requirements that govern before-and-after content.
What we understand about your industry
Prospective patients want visual proof, within real limits
Before-and-after imagery is one of the most persuasive tools in aesthetic marketing, but advertising platforms and state rules on medical claims limit how it can be used. Marketing needs to work inside those limits, not around them.
Elective procedures invite comparison shopping
Because the procedure is elective, patients frequently compare several practices on price and results before deciding, so a distinct brand and clear differentiation matter more than in urgent-care fields.
Visual platforms carry real weight
Instagram and similar visual platforms are often where prospective patients form their first impression of a med spa or cosmetic practice, ahead of the website itself.
Marketing solutions built for aesthetic & cosmetic practice marketing
Social media built for a visual practice
Planned, on-brand posting for the visual platforms where prospective aesthetic and med spa patients spend their time.
Video that shows real results, with consent
Original video content, procedure explainers, provider introductions, and patient testimonials collected with proper consent.
Advertising aimed at booked consultations
Search and social campaigns built around the specific procedures your practice offers, tracked against booked consultations, not impressions.
Review generation for elective care
A compliant process for collecting reviews from satisfied patients, building the trust prospective patients look for before an elective procedure.
Frequently asked questions
Can you help us market before-and-after results within advertising platform rules?
Yes, we build content and campaigns around the current advertising platform policies and applicable state rules on medical and cosmetic claims, rather than risking your account or your practice's standing.
Do you handle social media specifically for a med spa or cosmetic practice?
Yes, social media management is one of our core online reputation solutions and is especially well suited to visually driven aesthetic and med spa practices.
Is elective procedure marketing different from general medical marketing?
Yes. Patients typically compare several practices before choosing an elective procedure, so differentiation, visual proof, and a clear brand carry more weight than they do for urgent or insurance-driven care.
Do you require patient consent before using before-and-after photos or video?
Yes. Any patient imagery or testimonial we help you collect and use requires the patient's documented consent to be shared publicly.
Related industries
Medical Practice Marketing
Patient acquisition marketing built to respect referral relationships and patient privacy.
Dental & Dental Specialty Practice Marketing
Patient marketing for general dentistry, referral-aware marketing for dental specialties.
Veterinary Clinic Marketing
Marketing built for pet owners as decision makers, from routine visits to urgent care.
Small Business Marketing
Brand, website, lead generation, and reputation marketing for small businesses outside healthcare.
Ready to grow your aesthetic practice?
Get a free, human-reviewed audit of your practice's marketing, and see exactly where this fits into your strategy.